Creating a Content Strategy for a Former Fortune 100 Executive
LinkedIn Thought Leadership
Overview
Amplify Strategy helps executive leaders master complexity, extend their influence, and build unstoppable teams. Dawn Garibaldi founded the company after 30 years of experience as a Fortune 100 executive. I worked with her to create a best-in-class thought leadership strategy to showcase her expertise.
Main Objectives
Create a LinkedIn thought leadership strategy
Stay true to Dawn’s personal and professional brand
Increase visibility and engagement rates
Services Provided: Brand Positioning, Content Strategy and Implementation, Copywriting
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Amplifying LinkedIn Thought Leadership
From designing and negotiating the largest nationwide supply chain in mainland China to being the first female plant manager for P&G in two different regions, Dawn Garibaldi has made a career out of bucking traditional trends. In 2017, she founded Amplify Strategy to help executive leaders deliver their extraordinary. I worked with her to craft a LinkedIn thought leadership strategy.
To kick off this project, I conducted an initial discovery to further understand Dawn’s goals, target audience, brand, and, most importantly, what she feels comfortable creating on LinkedIn. After talking with Dawn, two major points stood out:
Dawn’s extensive experience. As a former Fortune 100 executive, Dawn has immense experience with global strategy and leadership. She understands the high-stakes environments executives handle daily.
Staying true to her brand. Dawn is a naturally captivating leader and speaker. I wanted to create content that amplified her expertise in formats where I knew she would shine.
